When was the last time you ran an audit on your services Reader? Client experience can absolutely make or break everything. If you haven't done an audit on your client experience in a while, here's one of the top audits I do for my clients when we first start working together: the new lead/inquiry process. Here's a quick overview of what that process might look like: Ready to dive in and run your own lead inquiry process audit? Let's go ⤵️ Fill out your own contact form What happens once the...
4 months ago • 2 min read
Nothing makes me roll my eyes more Reader than when everyone suddenly jumps on the bandwagon for a certain tool because everyone and their mother is talking about it that week. I'm looking at you Notion. 👀 Not every tool is going to be a fit for you. Whether it’s because of the way you think or work, the way your team is built, your budget, or how your clients work with you, the most talked about tools out there might not be for you. That’s why there are so many tools out there — because...
5 months ago • 2 min read
Alrighty Reader Let's talk priorities and time management. I know firsthand how overwhelming it can be to juggle everything. From nurturing leads and managing client projects to keeping up with any kind of consistent marketing to making sure you’re actually drinking water (but let's be honest, making sure we're hydrating as much as we are caffeinating!). All alongside making sure you have some semblance of a personal life, it’s hard. As business owners we have essentially 2 (main) hats:...
6 months ago • 2 min read
As we’re heading into Q2 already (which really is insane to think about), I want to share a BTS look at what I’ve been working on for my clients this past month. 1) Contract reviews: We recently had some projects that made us reevaluate our contract terms, plus shifts in the industry and creative space as a whole. Now, disclaimer time, I am not a lawyer, so I never do legal advice (hard pass), so while I advise of clauses and terms to add or adjust, I always have my clients run the final...
6 months ago • 2 min read
Hey heyyy Reader, Recently I did an Implementensive® with a client who mentioned that they do custom projects for almost every client. AKA, each client gets something slightly different from them. It brought me back to thinking about how a lot of creative service providers like to offer custom packages, rather than have a hard and fast scope of work that everyone goes through. Keeping it loose and offering custom packages definitely gives you more wiggle room in what you offer, because you're...
7 months ago • 2 min read
I’m really excited about this, Reader! Have you ever taken a workcation? If not, let me tell you about them — they’re revolutionary, my friend!! But first, let me back up to how I got here… The other week I was talking to my therapist about being overwhelmed and having too many mental tabs open. I made a flippant comment about how if I could just have 48 hours to myself, I could get so much done and close out a stupid amount of mental tabs… know the feeling? You’re basically Charlie. ⬇️...
7 months ago • 2 min read
Happy Sunday, Reader! I’m coming in hot with some planning for you to do today. Admittedly, I love a good Sunday planning session. So, my question for you today is — have you planned out your schedule for the year yet? I don’t mean every detail, but the big things that are going to actually take you away from work. I’m talking about weddings, vacations, summer break for your kids, anything like that. Planning it now is how you’ll be able to set yourself up for the *right* amount of projects...
8 months ago • 2 min read
Alrighty, Reader, I know I might be a bit biased here as an OBM, but certain automations should always be a non-negotiable in a business. If you're like me and are always curious about what everyone else's behind the scenes setups look like, I've got 3 to tell you about. 1️⃣ Lead management The moment someone hits that magical "Submit" button on your contact form, you've got to acknowledge their inquiry. It's a small step that can make a big impact. If you're like me and most of my clients,...
11 months ago • 3 min read
Happy Sunday Reader! As we start to start to get cozied up for fall, I wanted to share some reflections from these past few months that have been incredibly transformative for both me and my clients. Life-proofing your business so that it can thrive even during unexpected times. This summer, I was hit with my own unexpected interruption, and I’m so glad I was prepared before we had to make changes so I wasn’t trying to navigate life-proofing while it felt like everything was in chaos. The...
about 1 year ago • 3 min read
